Virtue Theory as a Dynamic Theory of Business
Arjoon, S. (2000). Virtue Theory as a Dynamic Theory of Business. Journal of Business Ethics, 28 (2): 159-78.
Abstract: This paper develops a meta-theory of business based on
virtue theory which links the concept of virtues, the common good, and the
dynamic economy into a unifying and comprehensive theory of business.
Traditional theories and models of business have outlived their usefulness as
they are unable to adequately explain social reality. Virtue theory shows firms
that pursue ethically-driven strategies can realise a greater profit potential
than those firms who currently use profit-driven strategies. The theory
expounds that the business of business is ethical business and that the crises
that business and society face today are crises of leadership and ethics. The
issues of leadership and corporate social responsibility are discussed in the
context of the proposed theory.
(Something interesting I found)Posted: Monday, January 12, 2009