Self-Rationing: Self-Control in Consumer Choice

Wertenbroch, K. (2003), in Time and Decision: Economic and Psychological Perspectives on Intertemporal Choice (2003), eds. George Loewenstein, Daniel Read, and Roy Baumeister, New York, NY: Russell Sage Foundation, pp. 491-516.

Presents a theory of self-control by precommitment in consumer choice, along with a review of the literature.