Self-Rationing: Self-Control in Consumer Choice

Wertenbroch, K. (2003), in Time and Decision: Economic and Psychological Perspectives on Intertemporal Choice (2003), eds. George Loewenstein, Daniel Read, and Roy Baumeister, New York, NY: Russell Sage Foundation, pp. 491-516.

Presents a theory of self-control by precommitment in consumer choice, along with a review of the literature.



(My publication)Posted: Wednesday, May 27, 2009 by wertenbroch
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