When do Opportunities become Trade-offs for Social Movement Organizations? Assessing Media Impact in the Global Human Rights Movement
Canadian Journal of Sociology, Vol. 34, No. 4, 1087-1114.
Kathleen R. Rodgers
This paper explores the dilemmas that social
movement organizations face as they seek to conform to institutional
norms in order to expand their media influence. In particular, I
examine the similarity of strategic decision-making of two key
organizations in the Human Rights Movement. The analysis shows how
isomorphism occurred as both Amnesty International and Human Rights
Watch adapted their advocacy efforts and employee job descriptions to
the tastes, routines and information demands of the global media.
However, I also demonstrate that such pathways are disrupted as
organizational values act to mediate the influence of isomorphism on
the internal dynamics of organizations. The article also contributes to
the growing literature on human rights activism and global social
movements more generally.
(Something interesting I found)Posted: Monday, January 11, 2010