By Frans Svensson "Conceived of as a contender to other theories in substantive ethics, virtue ethics is often associated with, in essence, the following account or criterion of right action: VR: An action A is right for S in circumstances C if and only if a fully virtuous agent would characteristically...

Experimental evidence of sophisticates' (as opposed to naifs') insight into, and use of, precommitment strategies (i.e., self-imposed costly deadlines) to address their own procrastination self-control problems. Also shows performance benefits from self-inducing costly deadlines.

First empirical demonstration (using experimental, field, and market-level data) in the self-control literature of how consumers apply precommitment strategies to control their consumption of vice and virtue goods.