Russell E. Johnson , Kyle W. Groff , Meng U. Taing Although organizational commitment is a multidimensional construct, researchers have tended to examine the independent effects of its different forms. However, doing so creates potential problems of model misspecification and under-prediction if interactions...

Presents and clarifies various conceptual distinctions drawn in the marketing and consumer behavior literature between vices and virtues, hedonic and utilitarian goods, affective and cognitive goods, and shoulds and wants.

Presents a theory of self-control by precommitment in consumer choice, along with a review of the literature.

First empirical demonstration (using experimental, field, and market-level data) in the self-control literature of how consumers apply precommitment strategies to control their consumption of vice and virtue goods.