Tag Search Results: virtue + smell
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  • The Smell of Virtue, Clean Scents Promote Reciprocity and Charity (2010)

    By Katie Liljenquist, Chen-Bo Zhong and Adam D. Galinsky. Given the symbolic association between physical and moral purity, we considered a provocative possibility: In addition to regulating physical cleanliness, clean smells might also motivate virtuous behavior. Indeed, moral transgressions can engender...
    (Something interesting I found) Posted by: cait
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